What is a dynamic QR-code

Created on 28 April, 2023 • FAQ • 130 views • 1 minutes read

Dynamic QR codes are QR codes whose linked information, such as a URL, can be changed at any time without having to re-generate or reprint the QR code itself. This means that if you want to change the linked website or destination, you can easily do so without changing the physical QR code. This makes dynamic QR codes extremely flexible and versatile, especially for marketing and promotional purposes.

Dynamic QR codes store the linked information on a remote server, which is then updated as you make changes. When someone scans the QR code, they are redirected to the server to retrieve the latest information and are directed to the desired destination.

The benefits of using dynamic QR codes include:

The ability to change the linked URL or content at any time without reprinting the QR code.
Access detailed scanning statistics such as number of scans, time, location and devices used.
Planning campaigns, setting expiration dates for the QR code and running A/B tests with different versions of a landing page.
Password protection to restrict access to the QR code.
Retargeting based on country, device or language, allowing different versions of a website to be displayed based on user preferences.

Dynamic QR codes are ideal for situations where you need to regularly update the content behind the code, such as promotions, events, or changing contact information.

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