What is the difference between different QR code designs?

Created on 28 April, 2023FAQ • 1 minutes read

QR codes are essentially two-dimensional barcodes that contain information such as URLs, contact details, product information, etc. While the basic functionality of QR codes remains the same, there are different designs and styles that can make them unique and more attractive. Here are some key differences between different QR code designs:

  1. Standard (black and white) QR code: This is the most common and simple QR code, consisting of black squares on a white background. They are easy to scan and generate, but offer little in terms of visual appeal.
  2. Personalized QR Codes: These are QR codes that have been customized with colors, logos, images or patterns to better match your brand identity. While they are more visually appealing, it is important to ensure that the code still remains easily scannable.
  3. Dynamic QR Codes: This type of QR code contains a reference to a URL instead of the actual data. This allows you to change the destination of the QR code without having to change the code itself. This is useful for marketing campaigns and tracking statistics.
  4. Animated QR Codes: These are QR codes that contain an animation element, such as a flashing image or moving pattern. They attract attention and can enhance the user experience, but it is important to make sure they are still easily scannable.


Choosing the right QR code design depends on your goals, brand identity and the context in which the code will be used. When selecting a design, it is important to ensure that the code remains easily readable and scannable, no matter what modifications or additions you make.